Module MG410 Career Viewpoint Assignment Sample

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Introduction: Module MG410 Career Viewpoint

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Marketing managers are always involved in each perspective of marketing, estimate that put together, and also decide the budget for the marketing and send them for approval to the higher management. The charge of them or the responsibility that they carry is that they give information about the business to the clients and sometimes they need to work with the paper agency and advertising agency and many more media. In terms of the opportunity, it can be stated that marketing managers have to look after all the matters which are related to marketing. As an example, they need to build a marketing strategy and also need to create a perfect team where all the members can do the work properly. A marketing manager who is good at the job must have some special skills and they are content management, social media management, SEO & SEM, and also knowledge of every technical tool that is present in the market.

Personal Analysis:

The skills and information have come from a variety of sources. The majority of my training materials are a wealth of information on marketing principles, techniques, and best practises. This includes sources including books, articles, websites, case studies, and industry reports. I've been exposed to a range of marketing strategies employed by businesses across different industries, which has made it easier for me to understand the intricacies and challenges of marketing campaigns (Waliszewski and Zi?ba-Szklarska, 2020).

I've learned about realistic marketing scenarios through user interaction and exposure to real-world marketing-related questions. As a result of this, I now possess a complete understanding of consumer behaviour, target audience segmentation, market positioning, and effective communication strategies.

I have also been tried to improve the technical skills by and marketing skills by the enhancement of communication and leadership skills (Namugenyi et al. 2019). I can now appreciate and assess current consumer trends, marketing trends, and technology improvements thanks to this.

Associated with my SWOT analysis:

Strengths:

Knowledge base: I have access to a wealth of information about marketing, which enables me to provide in-depth analysis and guidance.

Speed and efficacy: I have the ability to assess problems quickly and provide solutions, enabling efficient decision-making and problem-solving.

I'm qualified for a range of marketing professions and industries because of my flexibility in various marketing environments.

Weaknesses:

I have access to many marketing experts, but I don't have management or execution skills.

Using the information at hand, I can conduct research and come up with ideas, but I might not have the contextual knowledge that comes from actual experience.

Opportunities:

My ability to learn and use fresh marketing gimmicks, tactics, and tools keeps my expertise up to date.

Collaboration: By combining my analytical skills with the knowledge of skilled marketers, I can work with them to create more effective marketing strategy (Waliszewski and Zi?ba-Szklarska, 2020).

Ethics:

Data security, privacy, and bias issues raised in marketing operations with the non-proper use of data and other problems that need to be addressed and managed responsibly.

The marketing industry is dynamic, with techniques and trends evolving frequently. Maintaining my expertise and staying informed are essential.

Career Action Plan:

You can use SMART (Specific, Measurable, Achievable, Realistic and Time frame)

Personal Development Area-Based on your job	Measurement Criteria	How to achieve	Time required to achieve skill
Training and Development Skills	The goal or ambition and the process of being a manager in the marketing department is specific as the interested person can go for the bachelor's degree of marketing and learn the basic knowledge about the topic of marketing manager except that any student can go also for the couch for marketing management, communication, business and many more (Wang et al. 2019). The goal is specific as the proper training can be provided and it is measurable also as the development of a person can be measured.	At this time the marketing managers should also get knowledge of AI for better performance (De Bruyn et al., 2020). With great attention and getting a sense of the market can help the students to achieve good skills.	Most of the courses that are related to marketing take four years to complete.
Empathetic Skills	Being a marketing manager is measurable and the reason behind it is that the aim or the ambition of a marketing manager is clear and their job is to promote the brand that they are now working with at that time. Another goal of a marketing manager is that they have to be responsible for creating a team and the team must contain the ability to conduct a particular work. Moreover, the point can be mentioned that a customer can visit a post or an email within a second therefore it is scalable and measurable (Blackblot.com, 2023). But the manager should be able to be empathetic to the customer and the team members. This skill is realistic and there is also a time frame in this field as it takes a long time to achieve.	With a great understanding of the other's feelings, it would be easy for someone to achieve this particular goal. All they need to do is try to be empathetic to others (Rust, 2020).	2 Years’ time can be taken to achieve this skill, the more projects a team manager will manage a team the more that person will be able to understand others.
Budgeting Skills	Budgeting skill is one of the most important skills that a marketing manager needs to achieve. During the time of a project, a manager has to make the estimated budget of the project and submit it to the higher authority. They also need to wait for approval as it is one of the crucial parts of a project. The skill of budgeting is also realistic and to gain this skill everyone need to go the real things and the skill is also achievable as an individual only needs to view some projects in real life and then they can gain this skill.	. The goal of creating a perfect budget plan can be achieved by getting a good marketing sense and working from the ground. Besides that, it can also be said that the idea of a budget can grow into a human by doing real projects in a huge amount of time.	Most of the companies start their budgeting process before four to six months of the financial year and a marketing manager should achieve the skill before that process.
Decision Making	The team manager of a marketing team should be careful and conscious while making a decision even in a tough situation. As a marketing manager, a person has to make a different kind of decision making and the decision may go against someone but as a manager the person should always stay calm and make the right decision. The skill of decision making is measurable as it can be measured by someone else how much the skill is developed by an individual. Another thing that can be included is that this skill is also time taking as a person needs to be clam to take the right decision.	The special skill of making the right decision can be achieved by a long time and patience is the key to success in this field. The manager has to learn how to stay calm even in a difficult situation.	The skill of decision-making cannot be achieved too early, it is a matter of the short term. The person has to keep patience to achieve this skill.
Further Education	The students who have an interest in the marketing area can do a four-year bachelor's degree on this particular subject matter and can gain basic knowledge. But basic is not enough for today’s study and continuously changing market. The students need to learn about digital marketing on social media and also about artificial intelligence (Hutt and Speh, 2021). The skill of further education is specific as an individual should be aware of the course they are going to learn and it is achievable as with the patience and hard work any goal can be achieved in terms of learning.	Social media has become an important part of our life and following the posts of different brands on social media marketing can help students to get an idea of how to post for a brand.	A course of four years is must for a student of marketing as they need to complete their course and some additional time may be required to fulfill the education and achieve the goal.

Conclusion:

In conclusion, it can be concluded that being a marketing manager is a good option as a career for a student. Although it takes a little bit of time and effort to complete the study, after completing the study they can get their dream job. The job of a marketing manager is specific, measurable, achievable, and realistic, and also concludes a particular time frame. The job of a marketing manager can be considered as achievable as with experience and a good understanding of the market one can easily achieve the goal and the job can also be considered as a realistic job as with a good team member all the goals can be achieved.

References:

Waliszewski, K. and Zi?ba-Szklarska, M., 2020. Robo-advisors as automated personal financial planners–SWOT analysis. Finanse i Prawo Finansowe, 3(27), pp.155-173.
Namugenyi, C., Nimmagadda, S.L. and Reiners, T., 2019. Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, pp.1145-1154.
Wang, W.L., Malthouse, E.C., Calder, B. and Uzunoglu, E., 2019. B2B content marketing for professional services: In-person versus digital contacts. Industrial marketing management, 81, pp.160-168.
Rust, R.T., 2020. The future of marketing. International Journal of Research in Marketing, 37(1), pp.15-26.
Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western, Cengage Learning.
De Bruyn, A., Viswanathan, V., Beh, Y.S., Brock, J.K.U. and Von Wangenheim, F., 2020.
Artificial intelligence and marketing: Pitfalls and opportunities. Journal of Interactive
Marketing, 51(1), pp.91-105.
Blackblot.com, 2023. Scalable and Measurable Market Requirements. About us, Available at
https://www.blackblot.com/scalable-and-measurable-market-requirements#:~:text=For%20 example%2C%20%22 The%20user%20 shall,graduated%20and%20 flexible%20to%20
measure. [Accessed on 2nd June]