Digital Transformation in Hospitality: Sinclair Group Assignment Sample

Pages: 9 Words: 2189

Introduction: Managing Digital Transformation and IT Consumerization in the Hospitality Industry

Get Free Samples Written by our Top-Notch Subject Expert Writers known for providing the Best Assignment Help Services in Australia

1. Sinclair group- digital platform

1.1 Improvements of digital platforms

Improvements of internal process of business

As the process improvements of the internal processes can be included with the process of implementation. This implementation process can be helpful for fostering innovation and waste reduction. Those business improvement processes of the organization can achieve success. The implementation of the internal process consulting in the context of custom training as well as all the resources which are catered into fit for their specific needs. As per the consultative porches of the Sinclair’s development begins with entire understanding of specific objectives in the business. In these strategies there are several external and internal problems prevalent. These include: process of improvement, improves efficiencies and reducing costs, utilization of “lean six sigma” in terms of quality assurance and improvement of workflows and streamline of the work systems. [Referred to Appendix no 1]

Improvement of efficient reservations

In the Sinclair group of digital platform reservations the hotels do the most effective and significant work in that manner? This reservation process can be more effective with serial improvement and implementation. Those improvement processes have consisted of optimizing the website, systems to promote all the reviews of the guests in their website, handfeeding of booking tactfully abandonment, incorporation of the booking engine in their website, enticing the website visitors for freebies and offers and finally offering of the loyalty programs. Those processes are being considered as the efficient reservation process in the context of the digital platform of the Sinclair group. In this process of reservations the cost and the time would be saved.

Improvement of the supply chain

For the development of the Sinclair group the supply chain can be improved with the development of the IT departments, promoting training programs, increasing the visibility in the supply chain, and finally implementation of a better project plan. Through the process of digital transformation modern and new products, services and processes are created. This digital form of the Sinclair group provides the management of empowering the plain, logistic teams, collaboration, and effective and automated leverage analytics. This is also proven for driving growth, optimizing cost and mitigating the risks. In the system of real time visibility in the supply chain process, times might be minimized, the velocity of their supply chain can be improved. To improve the supply chain and application of digital technologies the company would be able to collect, integrate, analyze and interpret the high quality of data.

Figure 1: Improvements of digital platforms

(Source: Self-created)

Recommendation

The cloud based policies and the mobile networks are the setup of dynamic managers. The innovation of high quality of techniques and dynamic implementation is needed. In this case, the identity model of the consumer, technology of the Java card, authentication of third parties, accounting and authorization procedures should be improved by the Sinclair group.
In terms of disturbances, the invention of Hadoop, Kafka technologies and storm prevention plan should be followed by these mobile services. On the other hand, the software solutions, application of analytical dataset and use of best mobile networks and services have to be used for this group.
The application of three types of domain like web domain, consumer domain and the cloud domain have to be used by this group for the further implementation. Different types of configuration of the spouts, workers and bolts must be done for this group.

1.2 Necessary of data warehouses and the data marts for Sinclair group

The use of this data warehouse develops and improves efficiency and the speed in accessing the different kinds of datasets and making the decision in making power in the corporate businesses. The application of the new marketing strategies can be improved and developed to reduce the competitors. As per the warehouse justification in the context of Sinclair warehouse those can be achieved in the case of intangible or tangible. By this warehouses cost would be saved and revalued might be enhanced. On the other hand, the strategies for informational and operational development of the cloud systems can be developed. Bedsides, savings of the “data mart consolidation”, time also can be saved. In these ways, the total improvement of the business processes with achieving the business objectives have been fulfilled in this manner.

Data mart is a combination of data warehouses that have focused on a particular line of a department, business or the subject area. In the part of the data mart, there are specific kinds of data that are valuable for the users of this group. The data mart can be effective for the data warehouses which may contain smaller sets of data in the organization. The data mart is used for easy access of the frequent data, improving of end-user on response time, formulation of low cost than the implementation of full use of data warehouses, correction of collective views of the users in the group, ease in the correction, and creation of the potential users which are more specifically defined than full set of data warehouses. [Referred to Appendix no 2]

1.3 Potential data related challenges and solutions

For this cloud and mobile services there are some problems and limitations of the Sinclair groups. In this project two challenges have been selected such as: problems of data mining and the challenges of business intelligence. Those two problems and their solutions can be achieved in this project.

For data mining there are several limitations or challenges that have been faced by the Sinclair groups. Those are social and the security challenges, distributed data, performances, improvement of the mining algorithm, incomplete and noisy data, complex data set, efficiency and scalability of algorithms, and incorporation of the background knowledge. Those are several problems that can be found and discovered for the process of data mining. On the other hand, this process of the data mining can be solved by market analysis, fraud detection, and analysis of the stock market, financial banking, online shopping, and analysis of the weather forecasting, instruction detection, and surveillance. With the application of those aspects and the perceptions the data mining problems and the limitations can be achieved by these Sinclair groups.

The other challenge for this group is problems of business intelligence. Those problems signifies lack of the communications at the time of implementation processes, misunderstanding of the software’s in the industry, lack of the support. Those problems of this business intelligence can be solved by marketing and development. With the process of system integration and international consultation the business intelligence can be more effective for these Sinclair groups.

2. Sinclair group- Consumerization of the IT

2.1 Process of integrating social media to IT portfolio

Social media's influence on society is expanding yearly. To stay up with everything happening on social networking sites, one has to have a finger on the digital networking pulse because its engagement & integration techniques are always evolving. Since more individuals are regularly utilizing social media, businesses should modify their offerings and customer service strategies to better meet the needs of today's consumers. What wants and demands do potential clients have. They require ease and a reduction in effort. The incorporation of social media gives the audience several opportunities to engage & build a brand. Consumers are more inclined to spread the information & advertise the goods. One may link social networks with “business email, websites, or the pages on various systems” with the use of a few key technologies. One must first design a website or an application, and then carefully consider integrating digital marketing. Users can define the target audience, increase the audience for the material, and then connect them with the “promotional tools” after building the “website, page, or application”, which will make them more effective in regards to generating leads & deals. Nowadays, businesses go above and beyond to create a better experience for customers, despite the fact that individuals would prefer to consult a straightforward website that can provide them with all the data they require to make. “Social media integration” can “improve the user experience & make the website more engaging” for customers. On social sites, people want “informative & interactive material & anticipate having real-time conversations” with companies. Several good companies are also utilizing “modern tools, such as foreign phone lines”, to offer immediate assistance to their customers worldwide. Right now, it's difficult to overstate the role that “networks of social media” have in daily lives. Additionally, “social media” has evolved into a venue for discovering products as well as a venue for consumer-brand interaction. It is no longer just a method of keeping in touch with friends and family. It makes sense that too many businesses are making investments in “social media management” as their main means of advertising.

Figure 2: Customization of the IT in Sinclair group

(Source: Self-created)

2.2 Process of addressing Sinclair hotel address customer-facing problems

Optimization of digital experiences in reserving rooms

Researchers are always witnessing new instances of what it takes to become an imaginative hotel in the modern world in the rapidly evolving hospitality industry. However, it's obvious that one aspect now a crucial component in every time is driving this transformation. From seeing posters with a rapid technology spin to guesthouses developing entertainment and trying to engage web page initiatives, it's safe to say that software applications are among the driving forces in hotel advancement. The renowned Sinclair Hotel in Fort Lauderdale, Texas, was indeed a landmark that initially drew interest due to its technological design. The Sinclair is indeed an opulent Autograph Premier Hotel that offers more than simply opulent design and first-class southern hospitality. Being the first completely digital hotel in history, this establishment offers a wide range of interactive technology, starting with check-in and continuing through the guest's stay's conclusion.

Conclusion

In this project the improvement of the digital platforms with respect to Sinclair groups have been demonstrated in this project. There are three segments which have to be improved; those are selected and elaborated for the discussion. Through the process of digital transformation modern and new products, services and processes are created. This digital form of the Sinclair group provides the management of empowering the plain, logistic teams, collaboration, and effective and automated leverage analytics. Those business improvement processes of the organization can achieve success. The implementation of the internal process consulting in the context of custom training as well as all the resources which are catered into fit for their specific needs. For the reservation efficiency, this reservation process can be more effective with serial improvement and implementation. Those improvement processes have consisted of optimizing the website systems to promote all the reviews of the guests in their website. Moreover several challenges of data mining and business intelligence have also been constructed on this basis. Those are social and the security challenges, distributed data, performances, improvement of the mining algorithm, incomplete and noisy data, and complex data set.

Reference list

Journals

Beatrix, G., 2022. Literature review enterprise information system user satisfaction: data quality analysis, information quality, and service quality. Dinasti International Journal of Digital Business Management, 3(4), pp.593-600.

Chanias, S., Myers, M.D. and Hess, T., 2019. Digital transformation strategy making in pre-digital organizations: The case of a financial services provider. The Journal of Strategic Information Systems, 28(1), pp.17-33.

Dwivedi, Y.K., Hughes, D.L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J.S., Gupta, B., Lal, B., Misra, S., Prashant, P. and Raman, R., 2020. Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International journal of information management, 55, p.102211.

Gomber, P., Kauffman, R.J., Parker, C. and Weber, B.W., 2018. On the fintech revolution: Interpreting the forces of innovation, disruption, and transformation in financial services. Journal of management information systems, 35(1), pp.220-265.

Grover, V., Chiang, R.H., Liang, T.P. and Zhang, D., 2018. Creating strategic business value from big data analytics: A research framework. Journal of management information systems, 35(2), pp.388-423.

Haldane, V., De Foo, C., Abdalla, S.M., Jung, A.S., Tan, M., Wu, S., Chua, A., Verma, M., Shrestha, P., Singh, S. and Perez, T., 2021. Health systems resilience in managing the COVID-19 pandemic: lessons from 28 countries. Nature Medicine, 27(6), pp.964-980.

Ismagilova, E., Hughes, L., Dwivedi, Y.K. and Raman, K.R., 2019. Smart cities: Advances in research—An information systems perspective. International Journal of Information Management, 47, pp.88-100.

Mendling, J., Weber, I., Aalst, W.V.D., Brocke, J.V., Cabanillas, C., Daniel, F., Debois, S., Ciccio, C.D., Dumas, M., Dustdar, S. and Gal, A., 2018. Blockchains for business process management-challenges and opportunities. ACM Transactions on Management Information Systems (TMIS), 9(1), pp.1-16.

Müller, O., Fay, M. and Vom Brocke, J., 2018. The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristics. Journal of Management Information Systems, 35(2), pp.488-509.

Wager, K.A., Lee, F.W. and Glaser, J.P., 2021. Health care information systems: a practical approach for health care management. John Wiley & Sons.

Waizenegger, L., McKenna, B., Cai, W. and Bendz, T., 2020. An affordance perspective of team collaboration and enforced working from home during COVID-19. European Journal of Information Systems, 29(4), pp.429-442.

Whitman, M.E. and Mattord, H.J., 2021. Principles of information security. Cengage learning.