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An Analysis of Luxury Residential Care Homes: Services, Growth Prospects, and Customer Perceptions Assignment Sample

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Data analytics is the one of growing field in the world. In current report, data collection strategy is discussed in detail. Along with this, in the report complex range of techniques related to data analysis are also discussed. In middle section, thematic analysis is done and along with this SPSS is also used for regression analysis. At end coclusion is formed and in this way, entire research work is carried in the report

Data collection strategy in respect to primary and secondary sources

Data collection strategy refers to the tactics that are followed to gather data from multiple sources. There are two sources from which usually data is gathered namely primary and secondary data. In respect to primary source three strategies are commonly followed like survey, special interview and focus group. In special interview detail discussion is carried out in respect to research topic with specific person (Chan, Fung and Chien, 2013). Whereas, in focus group there are multiple people that carried out research on specific topic. In present research study data will be collected through primary sources and in this regard questionnaire will be distributed among respondents. Sample of 30 people will be taken and from them opinion on varied questions will be collected. Apart from this, secondary data will be collected from books, journals and magazines (Karkala and Yalavarthy, 2012). In order to conduct secondary research varied websites and journals will be reviewed. This is the entire plan that will be followed for conducting research.

Secondary data analysis

According toGordon and et.al., (2013) residential care homes are becoming more popular in the UK as in relevant establishments good care taking of patients is done and proper treatment is given to them which ensure that they will remain healthy. This is the reason due to which popularity of the residential care home grown at rapid pace in the mentioned nation. Presence of regulatory body also ensure that people will be treated in residential care home in proper manner and they will not face any sort of problem at workplace.

Contrary to this Sahota, Morgan and Moran, (2012) state that fee in care homes is very high and due to this reason everyone can not afford service in care home. Many times instead of high fee given service delievered is not upto expected quality. Hence, it can be said that many times selection of care home proved to be wrong decisions. In many care homes family like environment is not given and due to this reson people feel absence of cordial relationship in their life. Hence, all these things negatively affect individuals mental condition. Small living space is the one of the factor that have impact on patient at social care seeting. Individuals wants to live independent life and want more space in respect to social relationship. Such kind of things are many times not observed in social care setting and such kind of things

Complex range of techniques to analyze data

  1. Observation: Under this method researcher do detailed observation of varied things and on that basis find out lots of facts related to research topic. By doing so arrive at specific conclusion. It can be said that observation is the methodwhich is employed for analysis by the researchers.
  2. Focus group: In this technique specific topic is discussed between panel of experts and varied facts are identified. On basis of discussion finally concensus is obtaind on specific point (How to Conduct a Successful Focus Group Discussion, 2017). This approach is usually used when any buring topic is discussed between experts.
  3. Contact interview: It is different then focus group method because in this interview of single person is taken and detail discussion like focus group is carried out. Means that instead to disussing topic with multiple people only one expert is invited for discussion purpose.
  4. Thematic analysis: In this approach frequency table is generated and it is identified that how much response is given by respondents on each category. Thus, specific direction in which respondents give response can easily be identified by using thematic analysis.
  5. Regression: It is advance technique by using which relationship between dependent and independent variable is identified (Hosmer, Lemeshow and May, 2011). There are multiple statistic in regression which assist in meauring relationship between both sort of variables.

Do you know about residential care homes?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Yes

30

100.0

100.0

100.0

Business Analysis And Planning

Interpretation

Chart is reflecting that all respondents know about residential care homes. It can be said that residential care homes are gaining wide popularity among people.

Family environement in usually available in luxury residential care homes?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

8

26.7

26.7

26.7

Agree

11

36.7

36.7

63.3

Neutral

5

16.7

16.7

80.0

Disagree

4

13.3

13.3

93.3

Strongly disagree

2

6.7

6.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

Facts are reflecting that there are 8 respondents that are strongly agree and 11 are agree on same statement. Only 5 are neutral followed by 4 disagree and 2 strongly disagree. It can be said that majority of respondents are agree with asked statement.

Excellent quality of service support is given by staff members in luxury residential care homes.

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

15

50.0

50.0

50.0

Agree

4

13.3

13.3

63.3

Neutral

3

10.0

10.0

73.3

Disagree

6

20.0

20.0

93.3

Strongly disagree

2

6.7

6.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

Facts are reflecting that 15 respondents are strongly agree and 4 are agree followed by 3 are neutral on asked statement. There are 6 respondents that are disagree and 2 respondents that are strong disagree on same statement. It can be said that majority of respondents have positive perception about service quality of residential care homes.

Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level.

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

8

26.7

26.7

26.7

Agree

2

6.7

6.7

33.3

Neutral

2

6.7

6.7

40.0

Disagree

8

26.7

26.7

66.7

Strongly disagree

10

33.3

33.3

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

There are 8 respondents that are strongly agree and 2 are agree on same statement. Apart from this, 2 respondents are neutral and 8 are disagree on same statement. Along with this, 10 respondents comes in strongly disagree category. It can be said that majority of respondents are disagree on statement that multiple luxury residential care homes failed to provide relevant services to customers.

If service provide by luxury residential care home is of good quality not excelent then also it is recommend by people to each other?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

9

30.0

30.0

30.0

Agree

6

20.0

20.0

50.0

Neutral

5

16.7

16.7

66.7

Disagree

8

26.7

26.7

93.3

Strongly disagree

2

6.7

6.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

There are 9 respondents which are strongly agree and 6 are agree with the fact that if luxury residential care home service quality is good then also they will recommend its name to other people. 5 are neutral and 8 are disagree as well as 2 are strongly disagree with same fact. It can be said that people give mixed response on asked question.

Which of below given services you prefer most in luxury residential care homes?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Luxury spa baths

10

33.3

33.3

33.3

Activities rooms

6

20.0

20.0

53.3

Food menu of choice

2

6.7

6.7

60.0

Room with AC and nice decoration

12

40.0

40.0

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

There are 10 observations that like luxury bath services in relevant sort of residential care home. There are 6 respondents that prefer activity rooms and 2 like to take food menu of choice. There are 12 respondents who prefer rooms with AC and nice decoration in residential care homes.

In past years number of people residing in residential care homes increased at fast rate. Do you agree?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

15

50.0

50.0

50.0

Agree

6

20.0

20.0

70.0

Neutral

5

16.7

16.7

86.7

Disagree

2

6.7

6.7

93.3

Strongly disagree

2

6.7

6.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

Chart indicate that there are 15 respondents are strongly agree and 6 respondents are agree with same fact. There are 5 respondents which are neutral followed by 3 are disagree and 2 are strongly disagree. Hence, it can be said that most of respondents are agree with fact that in past years number of respondents definitely increased.

In future better earning opportunities will be available to luxury residential care homes?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

12

40.0

40.0

40.0

Agree

8

26.7

26.7

66.7

Neutral

3

10.0

10.0

76.7

Disagree

4

13.3

13.3

90.0

Strongly disagree

3

10.0

10.0

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

20 respondents are agree and few are disagree which reflect that there is consensus that better earning opportunity will be available to luxury residential care homes.

Which factor you consider while selecting any luxury residential care home?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Price

9

30.0

30.0

30.0

Quality that is observed in residential care home

6

20.0

20.0

50.0

Both

7

23.3

23.3

73.3

Positive word of moth marketing

8

26.7

26.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

9 respondents give priority to price followed by 6 to quality and 7 respondents give importance to both while selecting any residential care home. There are 8 respondents that consider positive word of mouth marketing while considering any residential care home.

Do you agree that in respect to luxury feature in future more alternatives may appear in front of relevant people?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

13

43.3

43.3

43.3

Agree

7

23.3

23.3

66.7

Neutral

5

16.7

16.7

83.3

Disagree

3

10.0

10.0

93.3

Strongly disagree

2

6.7

6.7

100.0

Total

30

100.0

100.0

Business Analysis And Planning

Interpretation

Chart is indicating that majority of respondents are agree on fact that in future more and more luxury residential care homes will comes in existence. Hence, competition will become more intense.

H0: There is no significant impact of quality of support service given by staff on earning opportunity that is available to individuals.

H1: There is significant impact of quality of support service given by staff on earning opportunity that is available to individuals.

Variables Entered/Removeda

Model

Variables Entered

Variables Removed

Method

1

Excellent quality of service support is given by staff members in luxury residential care homes.b

.

Enter

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

b. All requested variables entered.

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.356a

.127

.095

1.320

a. Predictors: (Constant), Excellent quality of service support is given by staff members in luxury residential care homes.

ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

7.078

1

7.078

4.062

.054b

Residual

48.789

28

1.742

Total

55.867

29

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

b. Predictors: (Constant), Excellent quality of service support is given by staff members in luxury residential care homes.

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

1.503

.449

3.349

.002

Excellent quality of service support is given by staff members in luxury residential care homes.

.347

.172

.356

2.015

.054

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

Interpretation

Table given above reflect that value of level of significence is 0.05=0.05 which means that availability of excellent quality of service have significent impact on earning opportunity available to individuals. R value is 0.365 and same of R square is 0.127 which means that dependent and independent variable having low correlation with each other and with change in dependent variable 12% change comes in dependent variable. Cofficient value is 1.40 which reflct that with change in quality of service by single unit 1.40 units change comes in value of variable earning opportunity. Hence, alternative hypothesis accepted.

H0: There is no significant impact of failure of residential care home in providing services on recommendation of social care setting by people.

H1: There is significant impact of failure of residential care home in providing services on recommendation of social care setting by people.

Variables Entered/Removeda

Model

Variables Entered

Variables Removed

Method

1

Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level.b

.

Enter

a. Dependent Variable: If service provide by luxury residential care home is of good quality not excellent then also it is recommend by people to each other?

b. All requested variables entered.

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.309a

.096

.063

1.311

a. Predictors: (Constant), Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level.

ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

5.085

1

5.085

2.959

.096b

Residual

48.115

28

1.718

Total

53.200

29

a. Dependent Variable: If service provide by luxury residential care home is of good quality not excelent then also it is recommend by people to each other?

b. Predictors: (Constant), Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level.

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

3.447

.548

6.294

.000

Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level.

-.254

.148

-.309

-1.720

.096

a. Dependent Variable: If service provide by luxury residential care home is of good quality not excelent then also it is recommend by people to each other?

Interpretation

Table given above is indicating that value of level of significance is 0.09>0.05 which means that with change in independent variable significant difference does not comes in dependent variable. R and R square value is 0.309 and 0.096 which means that with change in IV which is failure of residential care home to provide services to customers moderate change comes in recommendation that people will made about luxury residential care home. Only 9% change comes in dependent variable with change in independent variable. Hence, it can be said that with change in IV 9% change comes in dependent variable. Null hypothesis accepted.

H0: There is no significant impact of increase in number of people in residential care home on availability of earning opportunity.

H1: There is no significant impact of increase in number of people in residential care home on availability of earning opportunity.

Variables Entered/Removeda

Model

Variables Entered

Variables Removed

Method

1

In past years number of people residing in residential care homes increased at fast rate. Do you agree?b

.

Enter

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

b. All requested variables entered.

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.493a

.243

.216

1.229

a. Predictors: (Constant), In past years number of people residing in residential care homes increased at fast rate. Do you agree?

ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

13.587

1

13.587

8.998

.006b

Residual

42.280

28

1.510

Total

55.867

29

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

b. Predictors: (Constant), In past years number of people residing in residential care homes increased at fast rate. Do you agree?

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

1.180

.426

2.768

.010

In past years number of people residing in residential care homes increased at fast rate. Do you agree?

.543

.181

.493

3.000

.006

a. Dependent Variable: In future better earning opportunities will be available to luxury residential care homes?

Interpretation

Results reflect that value of level of significence is 0.006

Use of software for making business decisions

SPSS software is used for analysis purpose as all statistical tests and charts are prepared on it. By analyzing all tables useful facts are identified that will assist decisions makers in developing insights about current situation that is in market.

Risk factor for luxury care home and mitigation

  • Charging of penalty in case of failure to comply with law. In this regard good governance system can be developed at workplace.
  • Increase in number of competitors. As mitigation strategy continue service improvement can be done.
  • Technology upgradation adopted by rivals. In this regard regularly current technology base can be updated by the residential care home.

Conclusion

On basis of above discussion it is concluded that there is significent importance of statistical tools for the firms. There are lot of scope in residential care homes business as there are high growth prospects but providing good quality of service to customers is inevitable to earn good quality of profit in the business. From luxury residential care homes individuals need different sort of services like Spa facility and attractive rooms etc. Hence, in order to become more competitive residential care homes need to make available relevant services to the customers.

References

Books and journals

  • Chan, Z.C., Fung, Y.L. and Chien, W.T., 2013. Bracketing in phenomenology: Only undertaken in the data collection and analysis process?. The Qualitative Report. 18(30). p.1.
  • Gordon, A.L. and et.al., 2013. Health status of UK care home residents: a cohort study. Age and ageing. 43(1). pp.97-103.
  • Hosmer, D.W., Lemeshow, S. and May, S., 2011. Applied survival analysis. Wiley Blackwell.
  • Karkala, D. and Yalavarthy, P.K., 2012. Data‐resolution based optimization of the data‐collection strategy for near infrared diffuse optical tomography. Medical physics. 39(8). pp.4715-4725.
  • Sahota, O., Morgan, N. and Moran, C.G., 2012. The direct cost of acute hip fracture care in care home residents in the UK. Osteoporosis International. 23(3). pp.917-920.

Online

How to Conduct a Successful Focus Group Discussion, 2017. [Online]. Available through:<https://blog.socialcops.com/academy/resources/conduct-successful-focus-group-discussion/>.

Appendix

Do you know about residential care homes?

  • Yes
  • No

Family environement in usually available in luxury residential care homes?

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

Excellent quality of service support is given by staff members in luxury residential care homes

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

Do you agree with fact that there are many luxury residential care homes that failed to provide services upto expected level

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

If service provide by luxury residential care home is of good quality not excelent then also it is recommend by people to each other?

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

Which of below given services you prefer most in luxury residential care homes?

  • Luxury spa baths
  • Activities rooms
  • Food menu of choice
  • Room with AC and nice decoration

In past years number of people residing in residential care homes increased at fast rate. Do you agree?

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

In future better earning opportunities will be available to luxury residential care homes?

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

Which factor you consider while selecting any luxury residential care home?

  • Price
  • Quality that is observed in residential care home
  • Both
  • Positive word of mouth marketing

Do you agree that in respect to luxury feature in future more alternatives may appear in front of relevant people?

  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree
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