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INTRODUCTION
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With the increasing globalisation the international business had also increased to a greater extent. When the company is operating in an international business then quality management become one of the most important concern for the businesses. While offering products in the international sector it is essential for the firms to meet the quality standards which are been developed at both national and international level according to the industry. In this study the researcher would be focusing on explaining that what are the issues that are been faced by the firms operating in automobile sector related to quality management. For explaining the concept of quality management for the international automobile firms the report would consider Toyota as a case company. Toyota is one of the leading automobile firms of the world which is offering wide range of automobiles to the customers across the globe.
Background
The companies operating at international level face different issues while operating in a competitive and complex business environment. This research would focus on explaining the issues by the firms while operating in international automobile industry. Thus, it can be said that this would be an effective topic for understanding the complexities of international business management and how they are being addressed by the firms. The chosen company is facing issues related to quality management due to which they are focusing on product recall. Toyota is facing issues related to quality although they are responsible for following the ISO standards that are being made related to the products offered by them.
Aims and Objectives
Aim
The aim of the research study is to assess the issues related to quality management in Toyota.
Objectives
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To assess the quality management issues faced by the firms while operating at international level.
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To evaluate the effectiveness of Toyota in managing the operational issues faced by them.
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To assess that what are the strategies lined up by Toyota for solving the quality management issues.
Research Questions
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What are the different factors that are having an impact on operation management in international business?
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What are the quality management issues faced by Toyota?
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What are the different factors leading to quality management issues in Toyota?
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What are the strategies used by the firms operating in automobile industry for addressing the issues related to quality management?
Research Gap
There are different research studies that focuses on explaining that what are the different issues faced by Toyota related to operational management but the knowledge related to quality management issues is relatively less and unclear. When the company is facing issues related to quality management then it is important to identify that what are the different factors that are leading to these issues. For an international firm it is significant to offer high quality products with great quality assurance. It can be said that this research study will fill the research gap and will provide specific knowledge related to the quality issues faced by Toyota and what are the reasons behind them and how the company can address those issues.
Rationale of the study
Operating in the international market is not an easy task as the company needs to manage the operations at global level. The automobile industry is one of the largest industries. This topic is being selected because operational management is one of the most important business practices that is having an impact on success and failure of the company. Quality management is the important topic related to operational management. For the automobile industry it is essential to focus on quality because of safety concern. The automobiles firms are having an pressure to take care of the safety of their products because they are having an risk of safety issues for their customers. The automobiles firms operating at international level needs to focus on following the ISO/TS 16949 which is related to the quality management standard for the automotive industry. Thus, it can be said that quality management is very significant topic for the automobile sector firms.
LITERATURE REVIEW
METHODOLOGY
Methodology is one of the most important parts of the research study. In this study the researcher would be focus on conducting a study based on mixed research method in which both primary and secondary data would be used. The details of different methodological choices for the present study are mentioned below such as:
Research Method: there are two types of research methods which are qualitative research method and quantitative research method. In the current study the researcher would be focusing on using qualitative research method for conducting the data. In qualitative research method the researcher would be collecting and analysing qualitative data for the research study.
Data Collection Method: data collection method is referred as the process that is used by the researcher for collecting the data. In the present study the researcher would be using both primary and secondary data collection methods. For collecting the primary data the researcher would be conducting questionnaire survey with the employees of the case company. On the other hand for collecting the secondary data the researcher would be using different literature sources such as books, articles, journals and other sources. Mixed research method would be used as it will help the researcher in conducting an in-depth research and will help in drawing better results.
Data analysis: data analysis is an method that is being used by the researcher for analysing the collected data in an effective manner. There are different types of data analysis methods but in the current study the researcher would be using thematic analysis. In this analysis method the collected data is analysed and separated into different common themes identified from the collected data. The major behind selecting this data analysis method is that it is one of the most effective methods for analysing qualitative data.
